Business Editors
CHICAGO--(BUSINESS WIRE)--Nov. 30, 2000
SHC Corp./Sonoma Financial Corporation (OTCBB: SONM), one of the largest payday advance operations in the Chicago area, announces that it has filed its Form 10-Q for the period ending September 30, 2000.
Terrence L. Donati, President of SHC Corp./Sonoma Financial Corp. stated that "the corresponding loss belies several positive events for the quarter. After streamlining operations, gross profit for the period improved 45% from a year ago," said Mr. Donati. "We have targeted those locations most capable of continuing growth and we will provide support to them over the very important
next few months," Mr. Donati continues.
A complete investor package for Sonoma Financial is available at http://www.e-relations.com/vmax.
About Sonoma Financial Corporation:
Sonoma Financial Corporation operates three subsidiaries, two of which focus on consumer lending and one is a collection agency. Payday Check Advance, Inc. in Illinois and Money Market, Inc. in Indiana are financial service companies that operate a chain of stores devoted to providing low documentation, short-term consumer loans. Sonoma intends to become the national leader in the "Payday Loan" market by strategic acquisition and penetrating new markets. E-Star Systems, Inc., is an industry specific collection service addressing the needs of the short-term loan industry. Sonoma Financial is currently the only publicly traded company with a sole focus on `payday advances'. Ace (NASDAQ:AACE), First Cash Financial Services (NASDAQ: FCFS) and Pinnacle Business Management (OTCBB: PCBM), have proven the viability of the concept in other markets, but are not specifically focused in this area. American Nortel Communications (OTCBB: ARTM) is a shareholder.
Safe Harbor Disclaimer:
This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission.
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